The PSC Group Newsletter

 Vol.9 No.17 - September 9, 2009

 In this issue:  

This Week's Theme

Managing Social Media

As we discussed in our last issue, Social Media is crashing upon the enterprise.  Primarily due to demands from Sales and Marketing to have a "Social Media Presence" on Facebook or Twitter; there is little doubt that enterprises need to be prepared to deal effectively with these rapid changes. As fast as advertising agencies and marketing consultants are racing to set up social media campaigns, there are large cnterprise concerns that must be addressed sooner rather than later.

       Security

 

Who has control of user names and passwords to Enterprise Accounts on sites such as Facebook, Twitter and LinkedIn?    Do the usernames and passwords follow corporate policy?

 

       Accountability

 

If multiple people are using the Enterprise Accounts, how do we know who is accountable?   Who is approving content for publication to Social Media Sites?

       Monitor &         Respond      

 

How are we monitoring our own (and OTHER) social networking sites for comments and feedback?   How are we handling responses?

 

       Measurement

 

How do we know what kinds of Social Media campaigns are driving value to the Enterprise?

 

To help Enterprises address these concerns, PSC is preparing to introduce Social Media Manager.  Through Social Media Manager, organizations will be able to create, monitor, respond and evaluate social media content.  Social Media Manager will offer integration with your existing Web Content Management system and Enterprise Security and Workflows. Social Media Manager offers a single point of content creation for multiple Social Media Sites, a monitoring workspace and metrics that will allow organizations to determine what is business-effective in the Social Media space.

If you'd like a sneak peek at Social Media Manager, please let us know - we'll be happy to share. Please contact us at socialmedia@psclistens.com or give a call at 800-592-8003.

Thought Of the Week

Talk about instant gratification...we are moving in that direction faster than ever.   A recent article in InformationWeek brought home how we are more “in the moment” than ever before.   For example, while in the moment of hunger on the way home, you can customize your pizza over the internet and have it will arrive when you do.  No waiting and you have it your way.  Want to deposit a check? Just whip out your smart phone and send a picture of the front and back along with our online deposit slip.  You don’t have to wait until you get home, or back to your computer, or to the bank.  Do it now.  Get it over with.   What about golf?  If you are in Chicago, just grab your iPhone and use a Crain’s Chicago Business APP (developed by PSC, download free from iTunes) to choose from nearly 200 courses.  You can sort by distance, rating, slope and price, and call the course right from the listing.  When you are on the course, another iPhone app will tell you the distance to the pin for your next shot.   Information, and lots of it, is literally available where and when you need it, at the moment, in the moment.  If consumers are in the moment, businesses cannot be far behind.  Hang on, the world is changing at warp speed.

Announcements

PSC Group to showcase the Sandler Training® Framework for Microsoft Dynamics CRM at the Sandler Sales Systems, Inc. Conference

November 5-7, 2009

PSC has been invited to introduce our recently developed Sandler Training® Framework for Microsoft Dynamics CRM at Sandler's November conference in Baltimore, MD.  This framework is a set of customizations designed and developed by PSC Group that can be plugged directly into Microsoft Dynamics CRM Online or On Premise versions.  The framework is designed to be a tool for sales peopletrained in the Sandler Training System to manage the sales process more effectively using the Sandler sales methodology.  The ability to utilize views and reports that are specific to the unique Sandler language and sales process makes this a very effective tool for sales managers and Sandler coaches as well.

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PSC Offers Special Oracle Fusion Middleware Suite 11g Upgrade Analysis

Now is the time to learn more about and take advantage of the new features of Oracle Fusion Middleware Suite 11g by ordering a specially priced Upgrade Analysis.  This limited time offer is available through October 9, 2009.  Click here for the details.

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PSC’s Kansas City Branch Moves Up to 12th on the List of Top Area Management Consulting Firms for 2009

The Kansas City Business Journal has placed PSC Group in the 12th position on their annual list of "Top Area Management Consulting Firms".  The list includes large global consulting firms, firms headquartered in KC and regional firms with branch offices in the Kansas City area. Click here to read the full press release

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Day of Cloud - Chicago - October 16, 2009

Join us Friday, October 16, 2009 for a day-long discussion on the 'Cloud'. The day is focused on developers and includes talks on all the major cloud platforms: Google, Amazon, Sales Force & Microsoft.  Click here for the details and to register.